Prime-M – Pretense

Pretense moves on a smooth, mid-tempo Afrobeats production with a vocal delivery that stays measured and controlled even as the lyrical content gets increasingly pointed, creating a tension between the calm sound and the sharp observations running through every verse. The record sits in that space where contemporary R&B and Afropop meet, giving it enough melodic appeal to draw casual listeners in while the lyrical specificity rewards anyone paying close enough attention to what is actually being said.

Prime-M is building a catalogue as an artist unafraid to write from a place of genuine emotional intelligence, consistently releasing music that goes beyond the surface themes that dominate much of the Nigerian music conversation and offers listeners something with a little more substance beneath the groove. His growing body of work reflects someone developing a clear artistic identity rooted in honesty and self-awareness, qualities that are becoming increasingly rare and therefore increasingly valuable in the current music landscape.

This record has the energy of a conversation that has been waiting to happen finally being had out loud, and the relief embedded in that honesty is exactly what makes it so satisfying to listen to from beginning to end.

Download and Listen!